Privacy Policy

This policy explains what information aaronwilliamson.net and its pages (including blueprint.aaronwilliamson.net) collect, why, who it is shared with, and the choices you have. “We” and “us” mean Aaron Williamson and the small team that runs this site with him.

What we collect

• When you contact us or book an inquiry: your name, email address and whatever you write in the message, plus any details you add about your event or project.
• When you take the Executive Health Audit or fill in a coaching or Blueprint intake: your name, email, optional phone number, city and country, and your answers. Some answers are about your health: sleep, stress, nutrition, training, alcohol, and anything you choose to tell us about injuries, medications or medical history. See “Health information” below.
• When you sign up for emails or join the book waitlist: your email address, and which of the two you signed up for.
• When you buy or claim a product: your name, email address and what you ordered. Payments are handled entirely by Stripe. Your card details go straight to Stripe and never reach us.
• Automatically: our host, Vercel, keeps standard server logs (such as IP address, browser type and the page requested) to deliver the site and keep it secure. We do not use advertising trackers or session recording. Analytics cookies are used only if you accept them (see “Cookies and analytics” below).
• In your browser only: your shopping cart, and whether you have already seen the Mission Ready pop-up, are saved in your browser’s local storage. They are not sent to us.

Cookies and analytics

A banner asks before anything is measured, and nothing loads until you choose. If you click Accept, we count your visit with Vercel Web Analytics, which uses no cookies and does not identify you, and, where it is switched on, Google Analytics, which sets cookies to count visits and see which pages people use and how they found the site. Google Analytics is set up with IP addresses shortened, and with Google’s advertising features and ad personalization turned off. If you click Decline, no analytics load at all. You can change your choice at any time with “Cookie settings” at the bottom of every page. You can read how Google uses this data at google.com/policies/privacy, and opt out of Google Analytics everywhere at tools.google.com/dlpage/gaoptout.

Keeping in touch

When you contact us, book an inquiry, take the audit or fill in an intake, we keep your name, email address and phone number (if you gave one) as a contact, so Aaron and his team can follow up with you. Your answers to the audit and intake questions are not kept there. This does not add you to our email list; you only receive marketing emails if you sign up (the email signup at the bottom of the site, or the Mission Ready book waitlist) or buy something, and every one has an unsubscribe link.

How we use it

• To reply to you, prepare your audit result or plan, and deliver what you ordered.
• To send you occasional emails from Aaron if you signed up for them, joined the book waitlist, or bought or claimed a product. Every one has an unsubscribe link.
• To keep records of orders, and to protect the site against spam and abuse.

We do not sell or rent your information, and we do not share it for advertising.

Health information

The audit and intake forms ask about your health so Aaron can respond to your situation. We collect it only with your consent, which you give by ticking the box on the form. We use it only to prepare your result, reply to you and, if you become a client, build your program. It is sent by email to you and to Aaron’s team. We never sell it or use it for advertising, and we share it only with the email provider that delivers it (Resend). You can withdraw consent and ask us to delete it at any time by emailing contact@aaronwilliamson.net.

Who we share it with

Only the services that run the site for us, each limited to its job:

• Vercel hosts the website.
• Resend sends form notifications, audit results, order emails and newsletters.
• Stripe processes payments.
• Vercel Web Analytics and Google Analytics measure visits, only if you accept analytics.
• Supabase stores contacts (customers, email and waitlist signups, and everyone who gets in touch), order records, the blog, and messages sent through the contact and speaking-booking forms so Aaron’s team can answer them in one place. Health answers from the audit and intake forms are never stored there.

We may also disclose information if the law requires it, or to protect the rights and safety of our visitors or ourselves.

How long we keep it

Order records are kept as long as we need them for tax and accounting. Messages and form submissions are kept while they are useful for our conversation with you. Ask us and we will delete your information unless the law requires us to keep it.

Your choices and rights

You can ask to see, correct or delete the information we hold about you, or unsubscribe from emails at any time. Depending on where you live (for example California, Washington, or the EU and UK), you may have additional rights. We honor these requests for everyone. Email contact@aaronwilliamson.net and we will respond within 30 days.

Children

This site, its programs and its products are for adults 18 and older. We do not knowingly collect information from children under 13. If you think a child has sent us information, email us and we will delete it.

Security

The site is served over HTTPS, payments run on Stripe’s hosted checkout, and our customer database is not publicly readable. No system is perfectly secure, so please do not send anything by form that you would not want stored in an email inbox.

Changes

If we change this policy, we will update the date at the top of this page.

Contact

Questions or requests: contact@aaronwilliamson.net